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From local business to global brand

Background

Swedish high precision measure and monitoring brand Sigicom, was in transition from product to service. They were also aiming for market leadership in both Europe and USA, with expansion into Asia and the Pacific. With these new conditions came the need of a coherent, clear identity and a new digital communication platform.

From focusing on physical measuring devices in the early days, Sigicom are now a digital measuring and monitoring full service. With an more complex offer, they needed new ways to communicate with their customers.

Sigicom wanted to:

  • explain their offer in a clear and concise way.
  • profile Sigicom as the leading actor within their field.
  • rise awareness in the advantages of their service.
  • generate leads.

The project resulted in a brand new website, as well as a redesign of the entire brand.

  • Strategical workshops
  • Digital Content strategy
  • Redesign of mother brand
  • Three new sub brands
  • New website

The new brand design is highly appreciated by coworkers as well as clients. A more coherent communication is taking place, where the profile is being used in all channels, from physical devices, exhibitions and interior design to digital platforms.

The new web has an improved structure, fitted to engage its target groups and their specific needs. With better coverage on digital devices and more region-specific information – it is also more suited for Sigicoms ongoing expansion to new markets. For administrators, the site is easy to use and highly flexible – ensuring continuously updated information and a long life span.

sigicom.com
Digital strategy and design for Sigicom brand. Material from the process. The Sigicom logotype in white on blue background.
Digital strategy and design for Sigicom brand. Material from the process. Application test, the new brand identity in catalogue
Digital strategy and design for Sigicom brand. Material from the process. Icon for vibration monitoring in white on blue background.
Digital strategy and design for Sigicom brand. Material from the process. Icon for geotechnical monitoring in white on blue background.
Digital strategy and design for Sigicom brand. Material from the process. Icon for noice monitoring in white on blue background.
Digital strategy and design for Sigicom brand. Material from the process. Geotech in blue with pattern design on white background.
Digital strategy and design for Sigicom brand. Material from the process. Part from design manual showing logotype, symbol, colors, patterns, typography and icons.
Digital strategy and design for Sigicom brand. Material from the process. Illustration showing the logotype and patterns on various Business cards.
Digital strategy and design for Sigicom brand. Material from the process. Illustration showing cause / effect spectrum of imagery with Cause (dramatic & technical) on one side, and Impact (warm & familiar) on the other side.
Digital strategy and design for Sigicom brand. Material from the process. Sigicoms web site mounted in Tablet and smartphone.
Digital strategy and design for Sigicom brand. Material from the process. Full screens showing Sigicoms start page along with a long read article layout.

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