From calls and emails to digital service
HMK needed to convert a complex negotiation process, driven by conversation and skilled people – into a digital service. The service would have to be self explanatory for first time users, since reducing administration and support is a key ROI factor. With a minimum of digital presence, they also needed a visual identity and a website.
HMK needed to
- Reduce the amount of email correspondence
- Reduce the amount of administrative work
- Increase control over files and documents
- Increase transparency in the negotiations
- Clarify themselves as institution
A pre-study resulted in a thoroughly user tested, interactive prototype. With insights from the pre-study it was then decided to invest in creating the digital tool, along with website and visual identity.
- Workshops & facilitation
- Information Architecture
- Interactive prototypes
- User testing
- Visual Identity & Logo
- UX design
- UI design
The digital tool for rental disputes is now launched and awaiting to be put to the test in the forthcoming negotiation period.
It is a highly complex tool, which keeps track of every step and document, gently guiding the user through the process. And automatically emailing relevant information and requesting input from negotiating parts, just in time.
HMK also has an all new wardrobe, meeting their clients with a sober presence of heritage and benevolence.