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Becoming a software company

Wide Narrow provides an Intelligence Workflow & Collaboration Software for improved business decisions. For over ten years, they have designed and remodelled Intelligence processes. Starting as consultants, they have built more and more of their acquired learnings into their software - Perspective.

Business Intelligence is a rapidly evolving trade, with ever changing demands and technological advancements. Intelligence is no longer a matter for a few experts – the whole company needs to be involved. Wide Narrow needed to take the full step from advisory experts to becoming a software company – providing a tool for Intelligence workflow and collaboration.

Wide Narrow wanted to:

  • explain their offer in a clear and concise way.
  • rise awareness on the advantages of working collaboratively with intelligence.
  • start selling their tool Perspective as plug and play.
  • reach new customer segments and generate new leads

As agency we have followed Wide Narrow for the lion’s share of their journey, adapting their brand to new conditions and keeping an ever evolving software at the forefront. Their latest transition from consultants to software company meant building a new website and restructuring the software GUI.

  • Strategical workshops
  • Brand design
  • Software GUI
  • Website
  • Prints & exhibition material

Wide Narrow now provides a highly flexible Intelligence tool, supporting a collaborative process suited to be applied in a much wider range of company settings. In addition, the new website reflects this transition – providing a platform for lead generation and customer awareness.


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