Leading the way towards future innovations
User research clearly showed that Sveriges Allmännytta’s members are very satisfied with their Association. Members look upon their association as a key source for advice, inspiration and education. But still many members find it hard to articulate the benefits of being a member. Sveriges Allmännytta wanted to:
- increase the use of Sveriges Allmännytta’s knowledge.
- strengthen their brand as experts within the public housing area.
- better reach out to and educate members and political influencers.
- increase networking and collaboration between members.
The project so far resulted in a brand new website.
- Strategical workshops
- Mapping of organisational needs and conditions
- User testing
- Focus group testing
- Modernized digital brand
- New website
The new website has user needs and business outcomes in its DNA. Every detail is carved out to drive member benefit, and every member feature demonstrates Sveriges Allmännytta’s position as digital innovators. And there is now much more pedagogical space for Sveriges Allmännytta to communicate their knowledge and expertise.
Sveriges Allmännytta now have a competent toolkit for meeting their members needs. After all, creating the best member experience requires that Sveriges Allmännytta, as an organization, is able to maintain and update all the information, communication and functionality offered by the new website.
Sveriges Allmännytta’s site entered IDG’s top100 websites in 2018 and won its class as the Best Organization Website 2018 with this motivation: “Despite the extensive content for departments such as education and e-commerce, they managed to create a modern, responsive site that the visitor quickly experiences as logically structured.”