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Unifying five generations of inventive blacksmiths

Background

Våges is a forge workshop with a heritage dating back to 1875. With the transfer of the company to another generation of smiths, Våges needed to reinvent themselves. They wanted to freshen up their brand design, without losing track of their legacy and to increase the sales of their products for interior design online.

Våges already had their segment of customers, praising the products for their ingenuity. But for next generation to start providing from the business full time, they needed to scale up and reach new customer segments. Våges wanted to:

  • start selling more of their products online.
  • reach new segments of customers and move their brand towards high end interior design.
  • give more focus to the story of generations of blacksmiths, celebrated for their ingenuity.

The project resulted in a new brand identity and a new ecommerce web.

  • Brand identity process including workshops
  • New logotype
  • New imagery for both products and environments
  • New website
  • Package design

Våges new identity is in place on digital channels and well on its way are also the new package and gift wrapping.

The new web vastly outperformed the previous site with online sales increasing by over 400 percent and exceeding last year’s entire online revenue within three months after launch.

Vages.se
Brand Design and E-commerce website for Våges. Material from the process. The Våges logotype in white on black background.
Brand Design and E-commerce website for Våges. Material from the process. Close up on a Våges candlestick.
Brand Design and E-commerce website for Våges. Material from the process. Close up on a Våges candlestick.
Brand Design and E-commerce website for Våges. Material from the process. Close up on a Våges candlestick.
Brand Design and E-commerce website for Våges. Material from the process. Close up on a Våges candlestick.

Foto: Andreas Bergström

Brand Design and E-commerce website for Våges. Material from the process. Photo of welding process Photographer: Andreas Bergström
Brand Design and E-commerce website for Våges. Material from the process. Photo of Våges candlestick along with logotype on cardboard package.
Brand Design and E-commerce website for Våges. Material from the process. Part from design manual showing logotype, symbol, primary colors and typography.
Brand Design and E-commerce website for Våges. Material from the process. Close up on a Våges candlestick.
Brand Design and E-commerce website for Våges. Material from the process. Photograph of products being handcrafted in workshop.
Brand Design and E-commerce website for Våges. Material from the process. Photograph of old pair of plyers in workshop.
Brand Design and E-commerce website for Våges. Material from the process. Photograph of one of the new generation of blacksmiths.

They really pinpointed our situation, our core values and our future needs.

Emelie Nilsson, Designer - Våges
Brand Design and E-commerce website for Våges. Material from the process. UI showing front page for the Våges e-commerce web site.
Brand Design and E-commerce website for Våges. Material from the process. Photograph of authentic list of orders from previous generations.
Brand Design and E-commerce website for Våges. Material from the process. Photo of Våges candlestick along with other interior design elements.

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