From local business to global brand
Swedish high precision measure and monitoring brand Sigicom, was in transition from product to service. They were also aiming for market leadership in both Europe and USA, with expansion into Asia and the Pacific. With these new conditions came the need of a coherent, clear identity and a new digital communication platform.
From focusing on physical measuring devices in the early days, Sigicom are now a digital measuring and monitoring full service. With an more complex offer, they needed new ways to communicate with their customers.
Sigicom wanted to:
- explain their offer in a clear and concise way.
- profile Sigicom as the leading actor within their field.
- rise awareness in the advantages of their service.
- generate leads.
The project resulted in a brand new website, as well as a redesign of the entire brand.
- Strategical workshops
- Digital Content strategy
- Redesign of mother brand
- Three new sub brands
- New website
The new brand design is highly appreciated by coworkers as well as clients. A more coherent communication is taking place, where the profile is being used in all channels, from physical devices, exhibitions and interior design to digital platforms.
The new web has an improved structure, fitted to engage its target groups and their specific needs. With better coverage on digital devices and more region-specific information – it is also more suited for Sigicoms ongoing expansion to new markets. For administrators, the site is easy to use and highly flexible – ensuring continuously updated information and a long life span.