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You see it – but can you feel it?

Background

Fahlander Architects wanted to market their recreational apartments in Björnrike, located in the Swedish mountains. While presenting real estate online is a no-brainer, mediating the true feeling of the scenery and the landscape is a bit trickier. And that's what Fahlanders were aiming at.

Key for Övre Björnterassen is the location. But how do you feel the view with all senses – from a building not yet built, and from a place probably never visited? Fahlander Architects wanted that first hand experience to be infused into the online experience.

Fahlanders wanted to:

  • Raise awareness of the available apartments.
  • Appeal to the modern outdoor person who seeks both action and contemplation.
  • Make an experience that resonates with the values behind the architecture.
  • Avoid ski resort stereotypes and embrace the magic off season feeling.
  • Initiate a sales process with potential customers.

 

The project resulted in a brand new website.

  • Brand identity
  • Website
  • Film
  • Social media assets

 

Fahlander Architects did all house blueprints and renderings. Our friends from Retuscheriet retouched all exterior and interior visuals of the building.

The new website takes the user on a journey. It gently leads the way over hills and through deep valleys – landing in the cosiness of your next home away from home.  

10 apartments of 12 were reserved within 2 days after release.

 

ovrebjornterrassen.se

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