You see it – but can you feel it?
Key for Övre Björnterassen is the location. But how do you feel the view with all senses – from a building not yet built, and from a place probably never visited? Fahlander Architects wanted that first hand experience to be infused into the online experience.
Fahlanders wanted to:
- Raise awareness of the available apartments.
- Appeal to the modern outdoor person who seeks both action and contemplation.
- Make an experience that resonates with the values behind the architecture.
- Avoid ski resort stereotypes and embrace the magic off season feeling.
- Initiate a sales process with potential customers.
The project resulted in a brand new website.
- Brand identity
- Website
- Film
- Social media assets
The new website takes the user on a journey. It gently leads the way over hills and through deep valleys – landing in the cosiness of your next home away from home. 10 apartments of 12 were reserved within 2 days after release.
Fahlander Architects did all house blueprints and renderings. Our friends from Retuscheriet retouched all exterior and interior visuals of the building.
This site was awarded an honorable mention when submitted to The Awwwards site of the day – a prize awarded for design, creativity and innovation on the Internet. See the ratings and vote here.
