Arrow up Quote mark Arrow up Quote mark

Graphic expressions for Houdini activists

Houdini Sportswear, one of Europe's most progressive, sustainable outdoor brands, has been a dear client over the years. Our latest collaboration was formed around their need for graphic expressions that could state their core brand activist message on their garments and resonate with the current collection theme.

In a collaborative process with Houdini’s Head of Design & Product, Jesper Danielsson, develop and draw prints that resonated with Houdini’s core values and current collection theme. At the same time find a durable expression that could be applied in many color variations and last for more than one season.

Three print designs originally drawn with ink on paper, application tests, final originals and a set of color combinations. We generated piles of drafts, sketches and material that never got selected, you’ll find some of them below. Enjoy!

The first prints that rolled out in spring 2016 were well received by Houdini’s fans and are still going strong. Follow the link to see the latest garments and color combinations.

houdinisportswear

Hi!

Care to know more about this project? Wanting to collaborate?

charli@onedayinteract.se

+46 (0)76 235 75 89

I want to

I want to hire you!

Hire us!

Hire the whole team or put together a smaller dream team to run your project from start to finish. Or borrow as many of us as you like to join your team on site.

hire@onedayinteract.se

Join us!

Great things requires great people. If you feel ONE DAY seems to be the right state of mind for you and see a potential to make us even better, don’t hesitate to let us know. We’d love to hear from you.

join@onedayinteract.se

Collaborate!

Play with us, set out on a serious mission or become friends forever. We embark any vessel with a lovable crew and a thrilling quest. Every year there’s a bunch of free GOODI hours to unlock for those who need our help to do good for others and steer the ship towards a brighter future for all.

co@onedayinteract.se

Oneday Interact AB

Kungsgatan 66, 111 22 Stockholm
+46 (0)70-795 71 32 info@onedayinteract.se