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Graphic expressions for Houdini activists

Houdini Sportswear, one of Europe's most progressive, sustainable outdoor brands, has been a dear client over the years. Our latest collaboration was formed around their need for graphic expressions that could state their core brand activist message on their garments and resonate with the current collection theme.

In a collaborative process with Houdini’s Head of Design & Product, Jesper Danielsson, develop and draw prints that resonated with Houdini’s core values and current collection theme. At the same time find a durable expression that could be applied in many color variations and last for more than one season.

Three print designs originally drawn with ink on paper, application tests, final originals and a set of color combinations. We generated piles of drafts, sketches and material that never got selected, you’ll find some of them below. Enjoy!

The first prints that rolled out in spring 2016 were well received by Houdini’s fans and are still going strong. Follow the link to see the latest garments and color combinations.



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