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Graphic expressions for Houdini activists

Background

Houdini Sportswear is one of Europe's most progressive, sustainable outdoor brands. And they have been a dear client over the years. Our latest collaboration was formed around their need for graphic expressions.  They seeked an expression that could state their core brand activist message on their garments. And that could also resonate with the current collection theme.

In a collaborative process with Houdini’s Head of Design & Product, Jesper Danielsson, develop and draw prints that resonated with Houdini’s core values and current collection theme. At the same time find a durable expression that could be applied in many color variations and last for more than one season.

Three print designs originally drawn with ink on paper, application tests, final originals and a set of color combinations. We generated piles of drafts, sketches and material. You’ll find both those who made it and some of the ones that never got selected below. Enjoy!

The first prints that rolled out in spring 2016 were well received by Houdini’s fans. And they are still going strong. Follow the link to see the latest garments and color combinations.

houdinisportswear
Graphical expressions for Houdini Sportswear: Draft from the process. Ink on paper saying: Do good, play hard, push boundaries, have fun.
Graphical expressions for Houdini Sportswear. Example From the collection.Tees shirt saying: Do good, play hard, push boundaries, have fun.
Graphical expressions for Houdini Sportswear: Draft from the process. Ink on paper showing nature and mountains.
Graphical expressions for Houdini Sportswear. Example From the collection. Tee shirt with print showing nature and mountains.
Graphical expressions for Houdini Sportswear: Draft from the process. Ink on paper showing single line drawing of various equipment for sports and outdoors, and text saying: The more the merrier.
Graphical expressions for Houdini Sportswear. Example From the collection. Tee shirt showing single line drawing of various equipment for sports and outdoors, and text saying: The more the merrier.
Graphical expressions for Houdini Sportswear: Draft from the process. Ink on paper showing nature and mountains.
Graphical expressions for Houdini Sportswear: Draft from the process. Ink on paper showing single line drawing of mountains, trees and people. Text saying: Houdini.
Graphical expressions for Houdini Sportswear. Draft from the process. Nature and mountains drawn with ink on paper.

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