Arrow up Quote mark Arrow up Quote mark

Finding your identity within a new family

Background

IAR Systems is a Swedish computer software company,  offering developer tools for embedded systems. Founded in 1983 the company have a long history for heir main product - IAR Embedded Workbench, a development environment for C/C++ supporting over 30 different processor families. In their communication, Embedded Workbench has long been synonymous with IAR Systems. To strengthen communication and make room for more products in the future, IAR decided to give their main product an identity and logotype of it's own.

Embedded Workbench needed a strong identity, without alienating the already existing users. IAR wanted to emphasize the technical strength of the product – and at the same time communicate higher meaning. They wanted to show the true impact all lines of code written in Embedded Workbench actually have on our lives From the small day to day products – to groundbreaking technical innovations.

 

The new identity for Embedded Workbench consisted of:

  • Brand identity
  • new logotype
  • Application guidelines

The new logo and identity for Embedded workbench lifts the core functionality and strength of the product, with a roadmap for a growing product family. The new identity includes guidelines on how to use copy and imagery to create stories from all aspects of lives, showcasing the true impact of the developers work.

iar.com

Hello!

Care to know more about this project? Facing similar challenges?

charli@onedayinteract.se

076 235 75 89

I want to

I want to hire you!

Hire us!

Hire the whole team or put together a smaller dream team to run your project from start to finish. Or borrow as many of us as you like to join your team on site.

hire@onedayinteract.se

Join us!

Great things requires great people. If you feel ONE DAY seems to be the right state of mind for you and see a potential to make us even better, don’t hesitate to let us know. We’d love to hear from you.

join@onedayinteract.se

Collaborate!

Play with us, set out on a serious mission or become friends forever. We embark any vessel with a lovable crew and a thrilling quest. Every year there’s a bunch of free GOODI hours to unlock for those who need our help to do good for others and steer the ship towards a brighter future for all.

co@onedayinteract.se

Oneday Interact AB

Kungsgatan 66, 111 22 Stockholm
+46 (0) 70-795 71 32 info@onedayinteract.se