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Finding your identity within a new family

Background

IAR Systems is a Swedish computer software company founded in 1983. They offer developer tools for embedded systems. Their main product, IAR Embedded Workbench, supports over 30 different processor families. It has a long history as development environment for C/C++. IAR decided to give their main product an identity and logotype of it's own. The aim was to strengthen their communication and make room for more products in the future.

Embedded Workbench needed a strong identity, without alienating the already existing users. IAR wanted to emphasize the technical strength of the product. At the same time they wanted to communicate higher meaning. They wanted to show the true impact all lines of code written in Embedded Workbench actually have on our lives. From the small day to day products – to groundbreaking technical innovations.

 

The new identity for Embedded Workbench consisted of:

  • Brand identity
  • new logotype
  • Application guidelines

The new logo and identity for Embedded workbench lifts the core functionality and strength of the product. And it comes with a roadmap for a growing product family. The new identity includes guidelines on how to use copy and imagery. It also shows how to create stories from all aspects of lives, showcasing the true impact of the developers work.

iar.com
Brand design for IAR Embedded Workbench. Material from the process. Illustration showing the building blocks of the logotype in three steps: Microprocessor & Socket, Code brackets, Compression.
Brand design for IAR Embedded Workbench. Material from the process. Illustration showing the logotype on yellow background together with word mark: IAR Embedded Workbench.
Brand design for IAR Embedded Workbench. Material from the process. Illustration showing the logotype in white and yellow on black background.
Brand design for IAR Embedded Workbench. Material from the process. Illustration showing the logotype in black on white background.
Brand design for IAR Embedded Workbench. Material from the process. Illustration showing the logotype in white on black background.
Brand design for IAR Embedded Workbench. Material from the process. Illustration showing the logotype in white and yellow on black packaging.
Brand design for IAR Embedded Workbench. Material from the process. Illustration showing the logotype in white and yellow on various Business cards.
Brand design for IAR Embedded Workbench. Material from the process. Illustration showing the brand design applied on magazine.
Brand design for IAR Embedded Workbench. Material from the process. Illustration showing graphical component from the logotype in black on white and yellow background.
Brand design for IAR Embedded Workbench. Material from the process. Illustration showing the brand design applied to advertisement.
Brand design for IAR Embedded Workbench. Material from the process. Illustration showing the brand design applied to advertisement.
Brand design for IAR Embedded Workbench. Material from the process. Illustration showing the brand design applied to advertisement.

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