Utility, attractiveness, business, sustainability
For us, design is about defining and solving problems. It is about bringing utility to people. It is about creating attraction and positive effect for both users and our clients.
But equally important is the sustainability of what we do. By design, we seek to contribute to a positive development in a larger sense – for the individual, for humanity, the environment and the planet.
We believe in setting our assumptions straight before jumping to conclusions. We believe in understanding before explaining.
We believe in working close to our clients. We believe in solving problems together with users. We don’t believe in superheroes.
We believe design can and should do good. We believe in designing for next generation, as well as our own. These are our principles for doing digital design.
We believe that both brand and users fit in to good design.
We believe in putting our money where our mouths are. We believe in allocating an annual budget to pro-bono work for non-profit organizations.